You want your marketing efforts to stand out, but there is so much noise vying for your customer’s attention. How can you focus your budget on where you’ll get the maximum return on your investment and strengthen your marketing strategy?

Here’s how to stay competitive and drive business growth.

Research shows that videos engage the consumer audience significantly more than written words on a page. The brain can process video 60,000 times faster than text. That’s why top-performing companies are choosing to spend their marketing budgets on videos—because they’re an effective and integral part of every marketing strategy.

Wyzowl’s Video Marketing Statistics for 2021 reported that 83% of businesses said, while video production didn’t appear to be their cheapest option, it paid off big time when it came to their return on the investment.

The secret is connecting with people. 

Video is one of the most versatile and profitable digital marketing tools out there, but not just any video. Videos that tell stories will connect with people. When you harness the power of storytelling in your video, you use a language that moves people and captures hearts, and that can be the difference between gaining a customer and losing one.

Professional videos are an essential part of the marketing strategy for any small business, company, non-profit, or cause. Marketers who use video grow twice as fast as those who don’t. If you’re not investing in high-quality video, you are probably losing people who need what you offer.

Besides a brand video, there are three other types of videos you may want to include in your marketing budget.

1. Explainer Videos

An explainer video has one of the highest returns.

 74% of users who watched an explainer video about a product or service ended up buying it.

What other marketing collateral has that kind of power?

Helping your audience better understand why they need your product or service is most effective when you focus on them—what they need and want, how they feel, ways you can empower them to have a better life. Don’t fall into the trap of talking all about yourself. Your potential customer has a problem they need you to help them solve. When you demonstrate empathy and present a solution, people are more likely to jump into buying mode.

It’s time to start crafting your exciting explainer videos now!

2. Testimonial Interviews

Don’t just take our word for it. Here’s what our customers are saying!

Interviews and testimonials are a great way to build trust and authority, especially if they are authentic. Feature real people, speaking in their own words from their heart.

Be willing to go beyond the surface level. Offer key takeaways for viewers that will influence their decision-making process.  It’s helpful to go into an interview with targeted questions that will get your on-camera person speaking directly to the needs and concerns of your customers.

3. Instructional “How-To” Videos

Lastly, and perhaps most importantly, compelling instructional videos add value to the audience. You get to show your authority and expertise by teaching them something they didn’t know before or showing them something they don’t usually get to see.

Instructional videos are a great way to share new ideas or teach a unique skill to help people better understand your business and solutions. Your sales and service teams will also find these videos valuable as they work with customers.

Quality videos with a valuable message will spread.

If your customers or supporters don’t find your message valuable, they won’t share it with other people.

Quality also makes a difference. Marketing research surveys also show that nearly 7 out of 10 people who encountered a poor-quality video developed a negative impression of the brand that published it. We don’t want you to damage your brand with low-quality videos that don’t match your values and standards. Invest in video production that is as professional as you are.

Whatever type of videos you create, you want to get your ideas to spread.  Consider how you can do or say something worth believing in. People will spread an idea when they trust it and believe in it.

Get a free custom quote for your business or cause.