LinkedIn is getting more and more attention as a prominent face in social media.  It is an excellent resource for professional connections, growing businesses, networking, and job recruiting.  

Some businesses are losing out on these benefits because they inaccurately see Linkedin as “the serious” or non-conversational social media platform.

Compared to platforms like Facebook, Twitter, and Instagram, LinkedIn is like the professional pantsuit of social media.  It is business-professional in style and formal in formatting, which may make LinkedIn more intimidating than the other casual platforms.   

Although LinkedIn seems unapproachable to some, this couldn’t be further from the truth.  Linkedin has a professional guise but is more like a 5 o’clock networking Happy Hour. This social platform creates a comfortable environment to connect with others on common interests and cultivate professional relationships. 

Why LinkedIn is For You

In an effort to make the platform more approachable, LinkedIn has been promoting several tools for users.  My favorite tool for successfully growing business-to-business engagement on Linkedin is video. 

Video on LinkedIn has proven to earn approximately 3X’s the engagement of text posts.  

Also, through their beta program, LinkedIn has shown their native videos are 5X’s more likely than other content to start a conversation among LinkedIn Members.*  

LinkedIn is the one place to engage with other businesses, have conversations, promote business growth through comradery, and share trends and client success stories.  All of these benefits can be utilized by using video on LinkedIn. 

3 Things to Know About Using Video on LinkedIn 

It’s More Simple Than You Think

 On LinkedIn, you can approach video the same way as on Facebook, Instagram, and Twitter.  You want to capture their attention right away by highlighting:

• A genuine problem they have
• How you can help guide them to a solution
• What life would look like with that problem solved
• A call to action so they know what to do next 

And that’s it!  To engage on LinkedIn, you don’t need to add extra-professional jargon or focus on sharing serious issues in length.  You are still connecting with the people behind a business-to-business face. The same videos you are using on Facebook and Instagram can be used to connect on LinkedIn.

It’s More Emotional Than You Think

Although the business-to-business aspect may be intimidating, it’s still important to form connections and humanize your brand through video.  One of the best ways to connect with human emotions is to share a good story. 

Each business has a heart behind it and sharing your heart will cultivate stronger relationships with other businesses.  Pulling on the emotional connection of sharing your story or a personal success story from your business will encourage the trust of your brand. 

It's More Personal Than You Think

LinkedIn is a great place to share who you are and what you’re about.  You can add a personal touch by introducing your team, sharing a topic you are passionate about, or showing good things that your business is doing.  

Through video you can showcase the most authentic version of yourself and engage your audience to promote growth.  The key on LinkedIn is to start thought-provoking conversations with emotionally-engaging video. You can start this by using your post text to share something personal or ask questions that require a response.  Through LinkedIn, you can show the creativity and heart of your company in a professional, B2B world. The success of businesses using video on LinkedIn is proving more and more that LinkedIn is a social media secret weapon for business networking and engagement.

Boost your business to network and start sharing video on LinkedIn today.  

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Resource:

LinkedIn Goes All-In on B2B Video