Tell me if this sounds familiar. You’ve designed an effective marketin... Tell me if this sounds familiar. You’ve designed an effective marketing strategy suited perfectly to the needs and ability of your team. Your website looks great, you’ve nailed down your offer, and visitors are starting to roll in… …but you’re having trouble moving them down the funnel. That was Michelle’s problem, too.

Whether an economic crisis, times of civil unrest, or even a global pa... Whether an economic crisis, times of civil unrest, or even a global pandemic like COVID-19, large companies and small businesses alike have a unique opportunity to use their platforms to bring people together and promote the social good.

The coronavirus pandemic has changed a lot about the way many industri... The coronavirus pandemic has changed a lot about the way many industries and individual companies think about and do business. That includes us, our clients, and probably even your own organization. The changing economic climate has left small businesses and large corporations alike facing all kinds of uncertainty. The result has been closures, lay...

Nick is the marketing manager for a great company with a social missio... Nick is the marketing manager for a great company with a social mission. Part of his job involves getting the message out to people who could seriously benefit from their products. More than anything, Nick believes in the transformative power of his company’s work. That’s why he spends so much time writing content, updating his website’s SEO, and r...

Storytelling. It has the powerful ability to connect with human emotio... Storytelling. It has the powerful ability to connect with human emotions, shift perspectives, initiate change, set a mood, and cultivate relationships.

LinkedIn is getting more and more attention as a prominent face in soc... LinkedIn is getting more and more attention as a prominent face in social media. It is an excellent resource for professional connections, growing businesses, networking, and job recruiting.

A growing number of businesses are tapping into the power of Instagram... A growing number of businesses are tapping into the power of Instagram to tell their brand story, and they’re seeing big results. Still, many businesses are intimidated by a social channel that is driven by visual content.

Potential customers are tired after a long day. When they finally sit ... Potential customers are tired after a long day. When they finally sit down and open Facebook, their feed is cluttered with uninteresting and uninspiring media. Scrolling from pictures of families to controversial rants, friends visiting new restaurants or annoying Facebook Ads, nothing quite catches their attention. After liking a couple of photos ...

With so many businesses vying for video marketing space, your videos n... With so many businesses vying for video marketing space, your videos need a human connection that leads your customers through a transformation story. Personal change is difficult and motivation for change is often lacking. Yet, people were designed to change. In fact, our whole life is compiled of a series of transformations. Every good story incl...

Maybe you’ve been told you need videos to promote and market your prod... Maybe you’ve been told you need videos to promote and market your product or service, yet the videos you’ve created haven’t actually moved the needle on your digital and social channels, nor have they grown your business.