Potential customers are tired after a long day.  When they finally sit down and open Facebook, their feed is cluttered with uninteresting and uninspiring media.  Scrolling from pictures of families to controversial rants, friends visiting new restaurants or annoying Facebook Ads, nothing quite catches their attention.  After liking a couple of photos without engaging, they put their phone away and call it a night.

That future client just flew right past your business’ post on Facebook without giving it a second glance.

With today’s standard of scrolling and complicated social media algorithms, it is more and more difficult for businesses to capture attention and connect with their market on Facebook 

Now picture this…

The same person is looking through posts on their Facebook feed but something catches their attention. It’s YOU.

They stop, engage, share the post with friends, and follow your page.  Your reach on Facebook begins to grow.   

What is your magical captivator?  

Video. 

But not just any video. One that shares the heart and story of your brand. 

Video content is an effective way to communicate on social media.  Studies show that 81% of businesses are using video on Facebook instead of pictures or worded posts.*  Videos, either uploaded or live, have proven to be an effective method of engaging viewers and boosting market coverage on social media platforms like Facebook. 

Facebook viewers want a connection with a person or purpose, not a product advertisement. 

Consumers need the opportunity to develop trust in your business before they can consider supporting or investing in it.  Not only can videos capture attention but they convey emotion and spark a connection that leads to trust, and trust sells. 

Through a video, you can share the heart behind what you do and connect with people on an emotional level, with or without using words.

People find it difficult to engage with long posts that are only words.  Pictures attract more attention but can still get lost in a Facebook feed.  Videos, on the other hand, evoke emotions that stir a human connection. People can relate to the message of happiness, trust, fear, and belonging. 

Utilizing emotional engagement is a way to develop your brand and allow people to create a connection with you.  If you can capture someone’s attention within a couple of seconds and share your personal story without throwing them a kitschy sales pitch, they’ll be more apt to use your business or share your Facebook page with friends. 

Connecting with emotions humanizes your brand. Instead of looking for your next sale through an advertisement, become a person who is on a quest to help others improve their future. 

With Facebook being one of the biggest markets for businesses, it’s important to use it wisely and effectively. Getting your audience to engage with you is a way to spread your reach and measure the return on investment for your marketing efforts. Connecting and motivating others through emotional video storytelling is key to using Facebook for business growth.

Are you ready to revolutionize the way you feature your brand on Facebook? We would love to help boost your social media reach.

*Buffer, State of Social Media 2019 Report